Privacy Policy & Website Disclaimer

1. Introduction

This Privacy Policy & Website Disclaimer (“Policy”) applies to MCDK Pty Ltd trading as Bonsai Aesthetics (“Bonsai Aesthetics”, “we”, “our”, “us”).

Bonsai Aesthetics is committed to protecting your privacy, maintaining confidentiality, and providing professional, ethical and compliant cosmetic and skin services in accordance with applicable Australian laws and healthcare obligations.

This Policy outlines:

• How we collect, use and store personal information
• Website terms of use
• Clinical photography and consent
• Marketing and communication practices
• Website and medical disclaimers
• Your privacy rights and responsibilities

Separate Clinic Policies & Terms of Service apply to appointments, treatments, cancellations, suitability, risks, complications and service-related matters.

By accessing our website, submitting an enquiry, booking an appointment, attending a consultation, purchasing products or receiving services from Bonsai Aesthetics, you acknowledge and agree to this Policy.

2. Compliance

Bonsai Aesthetics aims to comply with applicable Australian laws and professional obligations, including:

• Privacy Act 1988 (Cth)
• Australian Privacy Principles (APPs)
• Relevant Queensland health privacy obligations
• Ahpra advertising guidelines
• Therapeutic Goods Administration (TGA) advertising requirements
• Australian Consumer Law
• Applicable professional and clinical standards

3. Definitions

For the purposes of this Policy:

“Personal Information” means information that identifies or may reasonably identify an individual.

“Sensitive Information” includes health information and medical history as defined under Australian privacy legislation.

“Services” refers to all consultations, cosmetic procedures, skin treatments, regenerative treatments, products, website services and communications provided by Bonsai Aesthetics.

“Website” refers to: Bonsai Aesthetics (https://www.bonsaiaesthetics.com.au)

4. Personal Information We Collect

We may collect personal information including:

• Full name
• Date of birth
• Phone number
• Email address
• Residential address
• Emergency contact details
• Payment and transaction information
• Appointment and communication history

We may also collect sensitive health information including:

• Medical history
• Current medications and supplements
• Allergies and sensitivities
• Pregnancy or breastfeeding status
• Previous cosmetic or medical procedures
• Skin history and concerns
• Consultation notes
• Treatment records
• Clinical photography
• Consent documentation

Website-related information may include:

• IP address
• Browser and device information
• Website usage behaviour
• Cookies and analytics data
• Marketing interaction data

5. How We Collect Information

We may collect information:

• Through online enquiries and appointment bookings
• During consultations and treatments
• Via email, SMS, telephone and social media communications
• Through website analytics and cookies
• Through practice management systems including Timely
• Through payment processing systems
• From referring practitioners where authorised by you

Where practical, we will collect information directly from you.

6. Why We Collect Information

We collect personal and health information to:

• Assess treatment suitability
• Provide cosmetic and skin services safely
• Maintain accurate clinical records
• Communicate regarding appointments and aftercare
• Process payments and transactions
• Improve clinic services and website functionality
• Meet legal, regulatory and insurance obligations
• Respond to enquiries and complaints
• Send marketing communications where permitted or consented to

Failure to provide relevant health information may impact our ability to safely provide services.

7. Health Information

Health information is classified as sensitive information under Australian privacy law.

We only collect health information reasonably necessary for:

• Consultation and treatment planning
• Clinical safety
• Medical documentation
• Insurance and legal obligations
• Ongoing patient care
• Follow-up and aftercare

Health information is handled confidentially and stored securely.

8. Clinical Photography Policy

Clinical photographs may be taken before, during and after treatment for purposes including:

• Clinical documentation
• Treatment planning
• Monitoring progress and outcomes
• Medical records
• Insurance and legal documentation
• Practitioner reference

Clinical photographs form part of your medical record.

Images are stored securely in accordance with privacy obligations and may be retained for legally required record retention periods.

Clinical photography consent does not automatically constitute consent for marketing or promotional use.

Clinical photographs will not be used for:

• Marketing
• Advertising
• Social media
• Educational publication
• Website content

unless separate written consent has been obtained.

Where marketing consent is provided, images may be cropped, edited or de-identified where appropriate.

Patients may withdraw marketing image consent in writing at any time where legally and practically possible. Withdrawal may not apply to content already lawfully published or distributed prior to withdrawal.

9. Prescription Treatments & TGA/Ahpra Compliance

Certain treatments provided at Bonsai Aesthetics may involve Schedule 4 prescription-only medications regulated under Australian law.

In accordance with Therapeutic Goods Administration (TGA) requirements and Ahpra advertising obligations, prescription-only medications cannot be advertised directly to the public.

Website, social media and educational content is intended for general informational purposes only and does not constitute medical advice, diagnosis, treatment recommendation or guarantee of suitability or outcomes.

Nothing on this website should be interpreted as promoting inappropriate or unrealistic cosmetic outcomes.

10. Website Terms of Use

By accessing our website, you agree to use the website lawfully and responsibly.

You must not:

• Use the website for unlawful purposes
• Attempt to gain unauthorised access to systems or data
• Interfere with website security or functionality
• Copy or distribute website content without permission
• Misrepresent information obtained from the website

All website content including:

• Branding
• Logos
• Images
• Educational material
• Text
• Graphics
• Layout and design

remains the property of Bonsai Aesthetics unless otherwise stated. Content may not be reproduced or distributed without written permission.

11. Website & Medical Disclaimer

Information provided on this website is intended for general educational and informational purposes only.

Website content should not be relied upon as medical advice or as a substitute for consultation with a qualified healthcare practitioner.

While reasonable efforts are made to maintain accurate and current information, Bonsai Aesthetics does not guarantee:

• Accuracy
• Completeness
• Reliability
• Currency of website content

Website content may change without notice.

12. Online Enquiries & Communications

Submitting an online enquiry, social media message or email does not establish a practitioner-patient relationship.

Information provided through online communication channels may be general in nature and should not be relied upon as personalised medical advice.

Bonsai Aesthetics does not provide emergency medical services.

If you experience a medical emergency or serious complication, seek urgent medical attention immediately or contact emergency services.

13. Social Media Disclaimer

Social media content published by Bonsai Aesthetics is intended for general educational and informational purposes only.

Interactions via social media do not constitute medical advice or establish a practitioner-patient relationship.

Comments, testimonials and patient experiences displayed on social media do not guarantee similar outcomes.

Individual results vary significantly between patients.

14. Marketing Communications

We may send marketing and promotional communications including:

• Emails
• SMS communications
• Newsletters
• Clinic updates
• Promotional announcements

where consent has been provided or where permitted by law.

You may unsubscribe from marketing communications at any time by:

• Using unsubscribe links
• Replying STOP to SMS communications
• Contacting the clinic directly

15. Cookies, Analytics & Tracking

Our website may use:

• Cookies
• Google Analytics
• Meta Pixel
• Advertising and re-marketing technologies

These technologies assist us in:

• Improving website functionality
• Analysing visitor behaviour
• Understanding marketing performance
• Delivering relevant advertising

Users may disable cookies through browser settings, however this may affect website functionality.

16. Third-Party Providers & Timely

Bonsai Aesthetics may engage third-party providers to assist with business operations including:

• Timely practice management software
• Payment processors
• Cloud storage providers
• SMS and email communication platforms
• Marketing providers
• Website and analytics providers

These providers may store information on servers located within or outside Australia.

We take reasonable steps to ensure third-party providers maintain appropriate privacy and security standards.

17. Independent Contractors

Certain services at Bonsai Aesthetics may be provided by independent contractors or third-party practitioners operating from the clinic premises.

Independent practitioners may maintain separate clinical responsibilities, professional obligations and records in relation to the services they provide.

Information may be shared where reasonably necessary for clinical care, operational management or legal compliance.

18. Disclosure of Information

We may disclose personal information:

• To treating practitioners and authorised staff
• To third-party providers assisting clinic operations
• Where required by law
• To insurers or legal representatives where necessary
• To regulatory authorities where legally required

We do not sell personal information.

19. Data Security

We take reasonable steps to protect information from:

• Unauthorised access
• Misuse
• Loss
• Interference
• Disclosure

Security measures may include:

• Secure practice management systems
• Password-protected systems
• Restricted staff access
• Encrypted payment processing
• Secure cloud storage

Despite reasonable precautions, no data transmission or storage system can be guaranteed completely secure.

20. Data Retention

Medical records are retained in accordance with Australian legal and professional obligations.

When information is no longer required, records may be securely destroyed, archived or de-identified where appropriate.

21. Access & Correction

Patients may request access to or correction of personal information by contacting the clinic in writing.

Identity verification may be required prior to releasing records.

Requests may be declined where permitted by law.

22. Data Breaches

If an eligible data breach occurs, Bonsai Aesthetics will respond in accordance with the Notifiable Data Breaches scheme under Australian privacy law.

23. Limitation of Liability

To the maximum extent permitted by law, Bonsai Aesthetics excludes liability for:

• Website interruptions
• Technical issues
• Third-party platform failures
• Reliance on website or social media content
• Indirect or consequential loss

Nothing in this Policy excludes rights available under Australian Consumer Law.

24. Governing Law

This Policy is governed by the laws of Queensland, Australia.

Any disputes arising in connection with this Policy shall be subject to the jurisdiction of the courts of Queensland.

25. Changes to This Policy

We may update this Policy periodically.

The latest version will always be published on our website with the revised effective date.

26. Contact Us

MCDK Pty Ltd trading as Bonsai Aesthetics

Shop 2/113 Commercial Road Teneriffe QLD 4005
Phone: (07) 3075 9204
‍ Email: enquiry@bonsaiaesthetics.com.au

If you have privacy concerns or complaints, please contact us directly.

You may also contact the Office of the Australian Information Commissioner (OAIC): https://www.oaic.gov.au